Hi, I'm TARYN RACHELLE.
I’m all about helping women scale their businesses intentionally—without sacrificing the personal lives they love. 
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Have you ever hit a point in your business where something just feels off? Maybe your offers aren’t lighting you up anymore, or the way you’re working feels like it’s pulling you further away from the life you want to live. Here’s the thing: that doesn’t mean you need to scrap everything and start over.

Redesigning your business isn’t about burning it all down—it’s about making intentional changes that feel more aligned with who you are now. Because let’s be honest, the version of success you had when you started probably doesn’t match where you’re headed today. And that’s okay.

If you’ve been feeling the pull to make a change but aren’t sure where to start, grab your Alani or your spicy marg, and let’s dig into how you can redesign your business in a way that makes sense for you.


Why I Decided to Redesign My Business

When I first started my business, I was all about social media help. It was what I knew, and it worked. But as I grew, I realized my heart was pulling me in a different direction. So, I transitioned to system builds because I wanted to help women create businesses that felt easier to manage.

That season worked beautifully—until it didn’t. I started to feel that familiar tug again. System builds were impactful, but they weren’t the long-term path for me. I knew I wanted to create a bigger impact through coaching, events, and building a personal brand. That’s when I made the leap into redesigning my business.

Let me tell you—it wasn’t seamless. I had doubts and growing pains along the way, but redesigning my business to align with my mission to empower women has been worth every moment of discomfort. It taught me that redesigning isn’t about starting over; it’s about making tweaks that bring you closer to where you want to be.

Curious about shifting your business while keeping your audience’s trust? Read more here.


Signs It’s Time to Redesign Your Business

How do you know when it’s time to make a change? Here are a few signs it might be time for a business redesign:

  1. You feel disconnected from your current offers.
    If your work feels more like a chore than a passion, it’s time to reassess.
  2. Your business model isn’t sustainable.
    If you’re working around the clock or relying on unpredictable income streams, a redesign can help you build something more stable.
  3. Your goals or values have shifted.
    It’s normal for your vision to evolve as you grow. Redesigning can help you align with what matters most now.
  4. Your audience isn’t resonating with your offers.
    If engagement or sales have slowed, it’s a sign to explore new ways to connect and serve.
  5. You’re battling burnout.
    Burnout isn’t just exhaustion—it’s a signal that something needs to change.

How to Redesign Your Business Without Starting Over

Redesigning your business might sound overwhelming, but it doesn’t have to be. Here’s how to make changes step by step:

  1. Audit What’s Working and What’s Not
    Take an honest look at your business. What’s working? What’s draining you? Use this clarity to decide what to keep, tweak, or let go of.
  2. Get Clear on Your Vision
    Take some time to think about the life and business you’re building. What would your ideal day look like? How can your business support that vision?
  3. Create a Plan
    Big changes don’t happen overnight. Map out what needs to happen to redesign your business, whether it’s rebranding, launching new offers, or refining your schedule.
  4. Communicate With Your Audience
    Keep your people in the loop. Share the journey with them, explain the “why” behind your changes, and bring them along for the ride.
  5. Start Small
    You don’t have to change everything at once. Begin with one thing—like testing a new offer or adjusting your messaging—and build from there.
  6. Lean on Your Support System
    Surround yourself with people who understand what you’re navigating. Whether it’s a mentor, your biz besties, or the Girls Girls Membership, support makes all the difference.

Avoiding Burnout During a Redesign

Making changes to your business can feel like a lot, but it doesn’t have to wear you down. Here’s how to keep yourself grounded during the process:

  • Set Boundaries: Redesigning your business shouldn’t take over your life. Schedule downtime for yourself and your family.
  • Celebrate Small Wins: Every step forward is worth celebrating, no matter how small.
  • Ask for Help: Outsource what you can and seek feedback from trusted voices.
  • Be Patient With Yourself: Change takes time, and it’s okay to have moments where you feel unsure.

My Personal Redesign Process

When I made the decision to move away from system builds, it wasn’t something I took lightly. I started by auditing what was working and what wasn’t. I loved the impact of system builds, but I knew I needed to explore something that felt more aligned with my long-term vision.

So, I started small. I began incorporating coaching into my system work to test the waters. Eventually, I transitioned fully into coaching, events, and building a personal brand. Throughout the process, I leaned heavily on my community—talking to mentors, friends, and even my audience about the changes I was making.

The process wasn’t without challenges, but it led to a business that feels like home—aligned, exciting, and sustainable.


Final Thoughts

Redesigning your business isn’t about starting over—it’s about honoring the evolution of your vision. It’s about taking intentional steps to align your business with the life you’re building and the goals that matter most to you.

So, if you’ve been feeling the nudge to make a change, don’t ignore it. Audit what’s working, map out your next steps, and take it one shift at a time. You’ve got this—and your dream business is closer than you think.


Looking for Support as You Redesign?

The Girls Girls Membership is the perfect space to connect with like-minded women who get what it’s like to make bold moves in business.

Inside, you’ll find:

  • Real talk and encouragement from women navigating their own redesigns
  • Resources to help you create a business you love
  • A supportive space to celebrate wins and troubleshoot challenges

Ready to redesign your business with a community by your side? Click here to join now!

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