Hi, I'm TARYN RACHELLE.
I’m all about helping women scale their businesses intentionally—without sacrificing the personal lives they love. 
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Shifting your business without losing trust—it’s possible. Change can be hard, especially when it comes to your business. Maybe you’re adjusting your offers, refining your niche, or completely rebranding—and with all that comes the fear of losing your audience.

If you’re currently feeling this pull or wondering how to navigate a big shift in your business, grab your bev of choice and let’s dive in. Because here’s the truth: your audience isn’t just following your business; they’re following you. And when handled with honesty and intention, shifting your business doesn’t have to mean losing trust—it can actually strengthen it.


Why Shifting Your Business Is Necessary

Let me tell you, I’ve been there. Shifting my business hasn’t been a one-time event—it’s been a journey.

When I first started, I was offering social media help. Then, I pivoted to systems. From there, I shifted into coaching, events, and now my personal brand as the umbrella for it all. At every stage, I worried: Will my audience come with me? Will they understand why I’m making this change?

The answer? Yes, because I was intentional about how I shifted. Change is necessary when your business no longer aligns with your goals or when you see a better way to serve your audience. Learn more about redefining success and aligning your goals here.


The Key to Keeping Trust During a Business Shift

Here’s what I’ve learned: trust comes from transparency and connection. If you can bring your audience along for the journey and show them the “why” behind your decisions, they’re more likely to stay invested.


5 Steps to Shift Your Business Without Losing Trust

  1. Be Transparent About the WhyPeople want to feel like they’re part of the journey. Share the reasons behind your shift. Maybe you’ve outgrown your current offers, or you’ve discovered a way to serve your audience better. Whatever the reason, let them in on it.

    Example:
    When I shifted from system builds to coaching and events, I explained how systems would always be a foundation of what I teach, but I felt called to make a bigger impact through coaching and community-building. That transparency helped my audience understand the shift.
  2. Show the Connection Between Old and NewYour audience needs to see how the new direction ties into the value you’ve already been providing. Even if your new focus feels different, highlight the common thread.

    Example:
    When I moved away from system builds, I emphasized how my coaching and events still carried the same goal: helping women grow their businesses without sacrificing their personal lives.
  3. Communicate GraduallyShifts don’t have to happen overnight. Gradually introduce your audience to the new direction. Share behind-the-scenes moments, teasers, and updates along the way to create excitement and ease them into the change.

    Example:
    During the relaunch of my podcast, I didn’t just drop the new name and format—I brought my audience along by sharing sneak peeks of the process and my reasons for the rebrand.
  4. Create Value During the ShiftKeep showing up for your audience with valuable content, even if you’re in the messy middle of your pivot. This shows them that you’re still committed to serving them, no matter what changes are happening behind the scenes.
  5. Decide If You Need to Start FreshOne of the biggest questions during a shift is, Should I start a new Instagram account, email list, or platform?

    Here’s my take:
    • If your new direction is completely unrelated to your current audience, starting fresh might make sense.But if there’s overlap (even a little), keep your existing platform. People follow you, not just your offers.

    When I moved from social media help to systems and later to coaching, I kept the same Instagram. Why? Because my audience still found value in my evolving content.

Common Fears About Business Shifts

Let’s address a few common fears:

  1. “Will people unfollow me?”
    Maybe, but that’s okay. People who aren’t aligned with your new direction will naturally filter out—and the ones who stay will be your biggest supporters.
  2. “What if this shift doesn’t work?”
    Every shift comes with risk, but if it’s aligned with your purpose and goals, it’s worth it. Trust your gut.
  3. “Am I abandoning the people I’ve already helped?”
    Not at all. You’re building on the foundation you’ve created to serve your audience in a deeper, more meaningful way.

Final Thoughts

Shifting your business doesn’t have to feel like starting over. With transparency, intention, and a clear plan, you can evolve while keeping your audience engaged and excited.

Remember, your audience isn’t just here for what you offer—they’re here for you. If you approach your shift with honesty and value, you’ll not only maintain trust but strengthen it.


Want Support During Your Next Business Shift?

Navigating a big shift? The Girls Girls Membership is the perfect space to get support from like-minded women who’ve been where you are.

Inside, we share real talk, practical advice, and encouragement to help you pivot, grow, and thrive—on your terms.

Join for less than $2 a day and surround yourself with a community that gets it.
Click here to join the Girls Girls Membership!

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