My Journey to a Rebrand
For five years, I ran my business without a true brand or website. I was a Canva designer like so many of us are—just piecing things together as I went. 😂 But as my business evolved, I knew my DIY branding wasn’t cutting it anymore. Where my business was going required my brand to match the vibe, and let’s be real—that was not my zone of genius or the best use of my time.
I needed to bring in the dream team to help me execute my vision. If you’re feeling the same way but aren’t quite ready to hire a team, or you just want to understand what goes into a rebrand, here’s what I would say to expect.
Step 1: Identify Why You’re Rebranding
Before making any changes, define the purpose of your rebrand. Ask yourself:
- Has your business evolved beyond your current branding?
- Are you shifting to a new target audience?
- Is your messaging inconsistent or outdated?
- Do you need to differentiate yourself from competitors?
Clarifying your why ensures that every decision moving forward aligns with your goals.
Step 2: Research & Audit Your Current Brand
A successful rebrand starts with understanding where you stand and where you want to go. This step includes:
- Conducting surveys or interviews with your ideal audience
- Analyzing competitors to spot opportunities for differentiation
- Evaluating what’s working and what’s not in your current branding
- Reviewing website analytics and customer feedback
This research will provide clarity on what elements to retain and what needs to change.
Step 3: Define Your Brand Strategy
Branding goes beyond visuals—it’s about perception and connection. Outline your:
- Mission & Vision – The core purpose and future direction of your business.
- Core Values – The principles that guide your decisions.
- Brand Personality – How you want your audience to perceive you (e.g., bold, approachable, sophisticated).
- Messaging & Positioning – The language, tone, and unique selling points that make you stand out.
This foundational work ensures your rebrand is strategic, not just aesthetic.
Step 4: Develop Your Visual Identity
Once your strategy is clear, it’s time to craft the look and feel of your brand. This includes:
- Logo Design – A strong, versatile logo that represents your brand identity.
- Color Palette & Typography – Colors and fonts that align with your brand’s energy.
- Photography & Graphics – Aesthetic elements that reinforce your brand story.
- Website & Social Media Design – Cohesive, on-brand visuals across all platforms.
Your visual identity should support your messaging and appeal to your audience.
Step 5: Update All Brand Assets
Once your new branding is finalized, it’s time for implementation. Make sure to update:
- Website, landing pages, and blog visuals
- Social media profiles and templates
- Marketing materials (business cards, email signatures, presentations)
- Client documents, contracts, and email communications
A rebrand isn’t just about launching a new look—it’s about maintaining consistency everywhere your brand exists.
Step 6: Plan Your Rebrand Rollout
A strong rebrand requires a well-thought-out launch strategy. Consider:
- Soft Launch vs. Full Launch – Will you gradually introduce the new brand or unveil it all at once?
- Announcement Strategy – Use blog posts, email campaigns, and social media to introduce the rebrand.
- Storytelling Approach – Share the why behind the rebrand to create engagement and excitement.
- Brand Guidelines – Provide a clear style guide for team members to maintain consistency moving forward.
Step 7: Monitor, Adjust & Stay Consistent
Once your rebrand is live, it’s important to track how it’s received and ensure consistency. Best practices include:
- Monitoring audience engagement and feedback.
- Making necessary adjustments based on insights.
- Reinforcing your new brand through ongoing content and storytelling.
- Ensuring your team and partners understand and implement brand guidelines correctly.
Who I Worked With on My Rebrand
I am not a brand strategist or designer, which is why I brought in an incredible team to bring my vision to life. My rebrand was the result of an amazing collaboration with experts who specialize in branding and messaging:
- Tori Sprankel – Designed my visual identity and branding. See her work here.
- Duo Collective – Provided an in-depth brand voice workshop that helped refine my messaging. (They are bringing this workshop to the Girls Girls Membership! Join here.)
- Jess from First Rodeo Creative – Crafted the brand copy that ties everything together. See her work here.
Rebranding isn’t a solo journey, and working with experts made all the difference in aligning my brand with my business goals.
Final Thoughts: Is It Time for Your Rebrand?
Rebranding is a powerful move for businesses ready to level up. If your brand feels misaligned or outdated, a strategic rebrand can position you for greater success.
Are you thinking about rebranding? Let’s talk in the comments about what’s holding you back or what excites you most about the process!
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